As of 2025, YouTube Music is the world’s second-largest music streaming platform, holding a 17.60% global market share and surpassing 125 million paid subscribers.
With over 868 million active users and more than 300 million monthly visits, it has cemented its role as a go-to platform for both casual listeners and premium users.
It continues to grow in high-traffic regions such as the U.S., Brazil, and India.
Desktop usage dominates YouTube Music, with a 95% share.
In this article, I break down the latest YouTube Music trends, user insights, and performance metrics to help you stay informed. Let’s get right into it.
YouTube Music Stats 2025: Top picks
- As of 2025, YouTube Music has 125M paid subscribers. Source: YouTube
- YouTube Music holds 17.60% of the global streaming market. Source: BusinessofApps
- Spotify ranks first, with the largest share of 34.64%. Source: BusinessofApps
- YouTube Music had 868.4M active users in December 2023. Source: Thumbnail
- YouTube Music is mainly used by males (61.12%) aged 18-34. Source: SimilarWeb
- YouTube Music generates significant traffic from the U.S., Brazil, and India, with 74.41% of traffic coming directly from searches. Source: SimilarWeb
Disclaimer: The numbers in this article are valid until June 2025 and are subject to change over time.
Music Streaming Industry Size
- As of 2025, the industry is valued at around $80 billion. Source: DiMarket
- The global music streaming industry accounted for approximately 69% of the total recorded music industry in 2024. Source: GMR 2025
- It is projected to grow to $143.89 billion by 2032. Source: GNW
- Spotify is the market leader, with a 34.64% market share. Source: BusinessofApps
- YouTube Music ranks second in market share among music streaming platforms. Source: GlobalNewswire
| Sr. No. | Streaming Platform | Proportion of Subscribers |
|---|---|---|
| 1 | Spotify | 34.64% |
| 2 | YouTube Music | 17.60% |
| 3 | Tencent Music | 16.90% |
| 4 | Apple Music | 13.38% |
| 5 | Netease Music | 6.84% |
| 6 | Amazon Music | 4.51% |
| 7 | Deezer | 1.48% |
| 8 | Other | 4.65% |
Source: BusinessofApps
YouTube Music Daily Active Users (DAUs)
- As of 2024, YouTube Music had around 100 million monthly users.
- Based on the monthly users, the daily users are estimated to be approximately 3.3 million.
- In 2023, YouTube Music had an impressive 868.4 million active users. Since then, no new official numbers have been released.
- YouTube Music hasn’t shared any official updates on its monthly or daily active users. But as of 2025, it is estimated to have more than 1 billion users worldwide. Source: Thumbnail
- In 2024, YouTube, the parent platform of YouTube Music, had a staggering 2.1 billion users for music streaming.
- Following it were Spotify (626 million), Tencent Music (556 million), and others.
Here’s a tabular view of the music streaming users by app.
| Sr. No. | Apps | Users |
|---|---|---|
| 1 | YouTube | 2.1 billion |
| 2 | Spotify | 626 million |
| 3 | Tencent Music | 556 million |
| 4 | NetEase | 195 million |
| 5 | JioSavvn | 168 million |
| 6 | SoundCloud | 132 million |
| 7 | Apple Music | 93 million |
| 8 | Wynk Music | 93 million |
| 9 | Amazon Music | 75 million |
| 10 | Pandora | 43 million |
| 11 | Gaana Music | 33 million |
| 12 | Deezer | 22 million |
Source: BOA
YouTube Music Monthly Visits (MAUs)
As of 2025, YouTube Music had 979.4 million visits from March to May, with an average of 326.4 million monthly visits and 36.78 million unique users.
| Sr. No. | Date | Average Monthly Visitors |
|---|---|---|
| 1 | March 1, 2025 | 326.8M |
| 2 | April 1, 2025 | 317.2M |
| 3 | May 1, 2025 | 335.3M |
Source: Similarweb
YouTube Music Demographics
- YouTube Music is currently dominated by users aged 18 to 24.
- As for the gender split, it has a higher male audience (61.12%) worldwide.
Let’s have a look at YouTube Music’s Demographics.
YouTube Music Users By Gender
YouTube Music is used by 61.12% of males and 38.88% of females worldwide, marking a majority of male users and highlighting a notable gender difference in its global user base.
| Sr. No. | Gender | % Users |
|---|---|---|
| 1 | Male | 61.12% |
| 2 | Female | 38.88% |
Source: SimilarWeb
YouTube Music Users By Age Group
- Users between 18 and 24 years old comprise the majority of YouTube Music users.
Individuals aged 65 & above make up the smallest user base, with just a 3.96% share.
The user share decreases with the increasing age bracket:
| Sr. No. | Age Group | % of Users |
|---|---|---|
| 1 | 18-24 | 30.58% |
| 2 | 25-34 | 30.46% |
| 3 | 35-44 | 17.55% |
| 4 | 45-54 | 10.91% |
| 5 | 55-64 | 6.54% |
| 6 | 65+ | 3.96% |
Source: Similarweb
YouTube Music Web Traffic by Country
YouTube Music draws its majority of traffic from the United States, with Brazil ranking second, followed by India, the Republic of Korea, and other countries.
| Sr. No. | Country | Traffic % |
|---|---|---|
| 1 | United States of America | 18.02% |
| 2 | Brazil | 5.85% |
| 3 | India | 5.30% |
| 4 | Republic of Korea | 4.80% |
| 5 | Indonesia | 4.28% |
| 6 | Other Countries | 61.75% |
Source: SimilarWeb
Most Popular On YouTube Music
The most-streamed song on YouTube Music is currently “Shaky” by Sanju Rathod & G-Spark, with 45 million views.
| Rank | Track Name | Artist Names | Periods on the Chart (Weeks) | Weekly Views |
|---|---|---|---|---|
| 1 | Shaky | Sanju Rathod & G-Spark | 6 | 45.9 M |
| 2 | Die With A Smile | Lady Gaga & Bruno Mars | 45 | 43.6 M |
| 3 | APT. | ROSÉ & Bruno Mars | 36 | 38.1 M |
| 4 | Laal Pari | Yo Yo Honey Singh & Simar Kaur | 8 | 37.0 M |
| 5 | PASSO BEM SOLTO (Slowed) | ATLXS | 14 | 34.2 M |
| 6 | Sapphire | Ed Sheeran | 3 | 31.0 M |
| 7 | El Mayor de los Ranas | Victor Valverde & Jr Torres | 23 | 27.0 M |
| 8 | Gabriela | Viv | 1 | 25.0 M |
| 9 | Shake It To The Max (FLY) (Remix) | Moliy & Silent Addy & Skillibeng & Shenseea | 8 | 23.5 M |
| 10 | Triple Lavada (Remix) (feat. Víctor Mendivil) | Esau Ortiz , Luis R Conriquez , Óscar Maydon & Alemán | 11 | 22.7 M |
Source: YouTube Charts
Most Popular Creators on YouTube Music
Top creators on YouTube Music include a majority of Indian artists, as well as prominent international artists, with Alka Yagnik being the top creator.
| Rank | Artist Name | Periods on the Chart (Weeks) | Weekly Views |
|---|---|---|---|
| 1 | Alka Yagnik | 458 | 473.9 M |
| 2 | Udit Narayan | 479 | 346.1 M |
| 3 | Arijit Singh | 488 | 274.0 M |
| 4 | Kumar Sanu | 454 | 270.9 M |
| 5 | Shreya Ghoshal | 460 | 209.0 M |
| 6 | KAROL G | 406 | 207.1 M |
| 7 | Bad Bunny | 453 | 182.1 M |
| 8 | Shilpi Raj | 234 | 169.6 M |
| 9 | Fuerza Regida | 172 | 159.1 M |
| 10 | Sonu Nigam | 444 | 145.1 M |
Source: YouTube Charts
YouTube Music Premium Users
As of 2025, YouTube Music reached a significant milestone of 125 million paid subscribers globally, a figure that also includes those on free trials.
| Sr. No. | Date | Paid Subscribers (in millions) | Growth Rate |
|---|---|---|---|
| 1 | Mar 2025 | 125 | 23.18% |
| 2 | Feb 2024 | 100 | 19.98% |
| 3 | Nov 2022 | 80 | 51.45% |
| 4 | Sept 2021 | 50 | 72.69% |
| 5 | October 2020 | 30 | – |
Source: YouTube, Statista
YouTube Music Traffic
YouTube Music draws its majority of user traffic through direct search (74.41%), making up nearly three-quarters of the share.
Other channels, such as referrals and organic search, contribute moderately, while social media, display, email, and paid searches combined represent less than 1%.
| Sr. No. | Medium | Traffic Share % |
|---|---|---|
| 1 | Direct | 74.41% |
| 2 | Referrals | 13.01% |
| 3 | Organic Search | 11.84% |
| 4 | Social Media | 0.35% |
| 5 | Display | 0.28% |
| 6 | 0.11% | |
| 7 | Paid Searches | <0.01% |
Source: SimilarWeb
YouTube Music Users’ Traffic From Social Media
YouTube Music receives traffic from 45 social media platforms, with a significant portion coming from Facebook, followed by X (Formerly Twitter) and WhatsApp.
| Sr. No. | Social Media Platform | Traffic Share % |
|---|---|---|
| 1 | 28.57% | |
| 2 | X (Formerly Twitter) | 19.07% |
| 3 | 13.71% | |
| 4 | 11.56% | |
| 5 | 10.22% | |
| 6 | Others | 16.92% |
Source: SimilarWeb
How do Users Access YouTube Music?
- A majority of users access YouTube Music through desktop (95.22%), with Mobile Web contributing a tiny share (4.78%)
| Sr. No. | Device Split | Users % |
|---|---|---|
| 1 | Desktop | 95.22% |
| 2 | Mobile Web | 4.78% |
Source: Similarweb
- YouTube Music consistently attracts over 300 million users despite having a relatively small share of mobile access; the majority of users access it from desktops.
Here are the recent numbers of the same:
| Sr. No. | Date | Desktop Users | Mobile Web Users | Total Monthly Visitors |
|---|---|---|---|---|
| 1 | May 1, 2025 | 319.3M | 15.94M | 335.3M |
| 2 | April 1, 2025 | 302M | 15.25M | 317.2M |
| 3 | March 1, 2025 | 311.2M | 15.61M | 326.8M |
Source: Similarweb
Leave a Comment