850 million people use Snapchat every month in 2025, and 453 million log in daily. That’s huge! With features like fun filters, disappearing chats, and Snap Maps, Snapchat continues to be a favorite, especially among Gen Z.
Over 4.75 billion Snaps are created daily, and users open the app around 40 times a day. India leads with 208 million users, followed by the US with 106 million. Snapchat+ now has 14 million paying subscribers.
Whether it’s for chatting, creating, or just staying in the loop, Snapchat remains one of the most engaging platforms around the world in 2025.
Top Snapchat Users Statistics 2025
- As of 2025, Snapchat has reached 850 million monthly active users worldwide
- The platform maintains 453 million daily active users as of Q4 2024
- Snapchat+ subscription service has surpassed 14 million subscribers
- Over 300 million users engage with augmented reality features daily
- More than 4.75 billion Snaps are created on the platform every day
- Users spend an average of 30 minutes per day on Snapchat
- The platform has experienced a 9% year-over-year increase in daily active users
- India leads with 208 million users, followed by the US with 106 million users
How Many People Use Snapchat In 2025?
As of early 2025, Snapchat is being used by around 850 million people each month worldwide.
That’s a solid jump from 800 million in 2023, showing a 6.25% growth in just two years.
These numbers come straight from Snap Inc. and highlight how the app continues to stay popular and relevant in the fast-changing world of social media.
| Year | Monthly Active Users (Millions) |
|---|---|
| 2025 | 850 |
| 2023 | 800 |
| 2022 | 750 |
Source: Snap Inc., Tech Crunch, Demandsage
Snapchat Daily Active Users (DAUs)
As of Q4 2024, Snapchat reports 453 million daily active users worldwide, showing steady growth in its highly engaged audience. This represents a 9% year-over-year increase (adding 39 million users) compared to Q4 2023.
The daily active user growth has remained consistent over the years, as shown in the following quarterly progression:
| Quarter | Daily Active Users (Millions) | Year-over-Year Growth |
|---|---|---|
| Q4 2024 | 453 | 9% |
| Q3 2024 | 443 | 9% |
| Q2 2024 | 432 | 9% |
| Q1 2024 | 422 | 10% |
| Q4 2023 | 414 | 10% |
| Q3 2023 | 406 | 12% |
Source: Snap Inc. Q4 2024 Earnings Report
Snapchat Daily Active Users By Region
Snapchat’s user distribution across regions shows interesting patterns, with the strongest growth occurring in emerging markets:
- North America: 100 million DAUs (22.1% of total users)
- Europe: 99 million DAUs (21.9% of total users)
- Rest of World: 254 million DAUs (56.1% of total users)
The “Rest of World” region, which includes markets like India, has shown the most impressive growth at 17% year-over-year. This highlights Snapchat’s increasing global appeal beyond its traditional Western markets.
| Region | Q4 2024 DAUs (Millions) | Year-over-Year Change |
|---|---|---|
| North America | 100 | -1% |
| Europe | 99 | +4% |
| Rest of World | 254 | +17% |
Source: Snap Inc. Q4 2024 Earnings Report
Snapchat+ Subscribers
Snapchat+ is the platform’s premium subscription service, offering exclusive features, experimental tools, and early access to new functionalities. Launched in June 2022, it has seen remarkable growth:
14 million subscribers now use Snapchat+ as of Q4 2024, representing a 100% increase from the 7 million subscribers reported in December 2023.
| Quarter | Snapchat+ Subscribers (Millions) |
|---|---|
| Q4 2024 | 14 |
| Q2 2024 | 11 |
| Q1 2024 | 9 |
| Q4 2023 | 7 |
| Q3 2023 | 5 |
| Q2 2023 | 4 |
| Q1 2023 | 3 |
| Q4 2022 | 2 |
Source: Snap Inc. Q4 2024 Earnings Report
The premium service now generates an annualized revenue run rate of “well over $500 million,” according to the company’s Q4 2024 report. This rapid growth demonstrates users’ willingness to pay for premium social media experiences and additional features.
Snapchat User Demographics
Understanding Snapchat’s user demographics is crucial for marketers and businesses looking to engage with the platform’s audience. The gender and age distribution reveals interesting patterns:
Snapchat User Gender Distribution
Snapchat maintains a relatively balanced gender distribution among its users:
- 50.7% male users
- 48.4% female users
- 0.9% unspecified gender
Source: DataReportal analysis of Snap’s ad planning tools (January 2025)
Snapchat User Age Demographics
Snapchat continues to be most popular among younger users, with a significant concentration in the 18-24 age bracket:
| Age Group | Percentage of Snapchat Users |
|---|---|
| 13-17 | 18.3% (9.5% female, 8.8% male) |
| 18-24 | 37.1% (17.2% female, 19.9% male) |
| 25-34 | 24.8% (11.4% female, 13.4% male) |
| 35-49 | 14.9% (8.3% female, 6.6% male) |
| 50+ | 4.0% (2.6% female, 1.4% male) |
Source: DataReportal analysis of Snap’s ad planning tools (January 2025)
This age distribution confirms that Gen Z (aged 18-24) remains Snapchat’s core demographic, comprising over one-third of its total user base. However, the platform has made modest inroads with older age groups, with nearly 19% of users now aged 35 and above.
Snapchat Users By Country
Snapchat’s global reach spans numerous countries, with particularly strong adoption in certain regions.
As of January 2025, the countries with the largest Snapchat audiences are:
- India: 208 million users
- United States: 106 million users
- Pakistan: 37.5 million users
- France: 27.8 million users
- Saudi Arabia: 24.7 million users
- United Kingdom: 23.9 million users
- Germany: 21.7 million users
- Egypt: 19.7 million users
- Nigeria: 19.6 million users
- Iraq: 18.5 million users
Source: DataReportal analysis of Snap’s ad planning tools (January 2025)
India has emerged as Snapchat’s largest market, representing approximately 29.3% of the platform’s global user base. The strong presence in diverse markets indicates Snapchat’s successful localization strategies and global appeal.
Countries With the Highest Snapchat Adoption Rates
While absolute user numbers are important, the percentage of a country’s population using Snapchat (reach rate) offers additional insights:
- Saudi Arabia: 87.7% of the population aged 18+
- Norway: 71.6% of the population aged 18+
- Denmark: 51.9% of the population aged 18+
- Sweden: 49.6% of the population aged 18+
- UAE: 46.3% of population aged 18+
Source: DataReportal (January 2025)
These figures highlight Snapchat’s extraordinary penetration in certain markets, particularly in the Middle East and Nordic countries.
How Many Snaps Are Created Every Day?
According to Snap Inc. internal data, over 4.75 billion Snaps are created on the platform every day as of Q4 2022.
This translates to approximately 55,000 Snaps created every second worldwide.
The evolution of daily Snap creation shows interesting patterns:
| Period | Daily Snaps Created (Billions) |
|---|---|
| Q4 2022 | 4.75 |
| Q4 2020 | 5.0 |
| Q3 2017 | 3.5 |
| Q1 2017 | 3.0 |
| Q3 2016 | 2.5 |
Source: Snap Inc., Backlinko
The slight decrease from 2020 to 2022 may reflect changes in user behavior, with users potentially shifting to other content formats within the Snapchat ecosystem, such as Spotlight or Stories.
Snapchat Average Revenue Per User (ARPU)
Snapchat’s ability to monetize its user base is reflected in its Average Revenue Per User (ARPU) metrics. As of Q4 2024, the global ARPU stood at $3.44, representing a 5% year-over-year increase from $3.29 in Q4 2023.
ARPU varies significantly by region:
| Region | Q4 2024 ARPU | Year-over-Year Change |
|---|---|---|
| North America | $9.73 | +9% |
| Europe | $2.89 | +16% |
| Rest of World | $1.19 | +16% |
Source: Snap Inc. Q4 2024 Earnings Report
The annual ARPU for 2024 reached $12.23, up from $11.49 in 2023, indicating Snapchat’s improving monetization capabilities despite challenges in the global advertising market.
How Much Time Do Users Spend On Snapchat?
The average time spent on Snapchat provides a key measure of user engagement. According to company data, users in the US spent an average of 30 minutes per day on Snapchat in 2023.
Usage patterns vary significantly by age group:
- 18-24 year olds: 28 minutes per day
- 25-34 year olds: 15 minutes per day
- 35+ year olds: Less than 6 minutes per day
Source: eMarketer, Snap Inc.
Snapchat users are also highly active, opening the app an average of 40 times per day in the US, highlighting the platform’s role in frequent, short-form communication.
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Conclusion: 850 Million People Worldwide Use Snapchat
With 850 million monthly active users and 453 million daily active users, Snapchat maintains a strong presence, particularly among younger demographics.
The platform’s success in markets like India, its growing Snapchat+ subscription base, and its high engagement rates through features like AR showcase its ability to evolve while maintaining its core appeal. For marketers and businesses, these statistics highlight Snapchat’s potential as a channel to reach and engage with younger audiences across the globe.
As Snapchat continues to innovate with features like augmented reality and AI-powered tools, its user base is likely to continue evolving in both size and engagement patterns throughout 2025 and beyond.
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