Apple Music user Statistics worldwide totals a whopping 93 million subscribers as per the latest available data. Despite strong competition, it holds 14% of the U.S. market, ranking third after Spotify (35%) and YouTube Music (19%).
In the U.S. alone, Apple Music users are projected to reach 40.6 million by 2025.
Demographically, Apple Music has a stronger female user base (56%), and its most engaged age groups are 25-34 and 55+.
On the financial side, Apple Music generated $9.2 billion in revenue in 2023, growing over 5x since 2016.
Let us analyze each of these points in depth with the latest Apple Music user statistics, market trends, and regional breakdowns.
Apple Music Stats: Key Insights
- There are 93 million Apple Music subscribers as of June 2023.
- Apple Music holds 14% of the music streaming market in the U.S., ranking third after Spotify (35%) and YouTube Music (19%).
- 59% of internet users in North America have a paid Apple Music subscription, making it the most lucrative region for Apple Music’s premium users.
- Apple Music has a stronger female user base, with 56% of its listeners being female, compared to 44% male.
- As per the latest data from 2023, Apple Music’s estimated revenue is $9.2 billion.
- Apple Music’s ranking among music streaming services in the U.S. is the 2nd largest.
- $0.0076 per stream is Apple Music’s average payout to artists per listen.
How Many Apple Music Users Are There?
- As of 2023 data, There are 93 million Apple Music users in the world.
- Apple Music grew from 6.5 million subscribers in October 2015 to 93 million in June 2023, an increase of 1,330% in under 8 years.
- Apple Music gained over 80 million paid subscribers in just eight years.
Here’s a table with the latest 10 data points for global Apple Music subscribers:
| Date | Subscribers (millions) |
|---|---|
| Jun ’23 | 93 |
| Jun ’22 | 88 |
| Jun ’21 | 78 |
| Jun ’20 | 72 |
| Dec ’19 | 68 |
| Jun ’19 | 60 |
| Nov ’18 | 56 |
| May ’18 | 50 |
| Apr ’18 | 40 |
| Mar ’18 | 38 |
(Statista)
How Many Subscribers Does Apple Music Have?
Amongst the 93 million Apple Music users, 56% of users being female, Apple Music has a stronger female user base compared to males (44%). (Statista)
Apple Music User Statistics By Country/ Region Wise
- 59% of surveyed internet users in North America had a paid Apple Music subscription, making it the strongest region for premium users.
- Only 38% of internet users in APAC countries (excluding China) had a paid Apple Music subscription, significantly lower than in North America.
Let us look at the share of Internet Users with Apple Music Subscription (Q4 2018):
| Region | Premium/Paid Account | Free Account |
|---|---|---|
| North America | 59% | 41% |
| Middle East & Africa | 43% | 57% |
| Latin America | 44% | 56% |
| Europe | 36% | 64% |
| Asia-Pacific | 38% | 62% |
(Statista)
- Apple Music Users in the USA are projected to reach 40.6 million by the end of 2025
- From 13.3 million to 40.6 million, Apple Music has shown a steady increase in its number of active users in the United States from 2016 to the projected year of 2025.
- From 2019 onward, the rate of new user acquisition slowed significantly in the USA, with yearly gains decreasing to around 1-2 million users per year from 2021-2025.
- While growth is slowing, Apple Music is still expected to have 40 million users in the USA in 2025.
| Year | Apple Music Users In The USA (In Millions) |
|---|---|
| 2025* | 40.6 |
| 2024* | 39.9 |
| 2023* | 39.1 |
| 2022* | 38.1 |
| 2021 | 36.9 |
| 2020 | 35.1 |
| 2019 | 33.1 |
| 2018 | 28.4 |
| 2017 | 19.9 |
| 2016 | 13.3 |
(Statista)
Apple Music Users By Age
- People aged 25-34 and 55+ each make up 23% of users, showing that Apple Music is equally popular among young adults and older listeners.
- The 45-54 age group is the least likely to use Apple Music, with only a 15% representation.
| Age Group | Share of Users |
|---|---|
| 55+ years | 23% |
| 45 to 54 years | 15% |
| 35 to 44 years | 22% |
| 25 to 34 years | 23% |
| 18 to 24 years | 17% |
(Statista)
Apple Music Revenue Statistics
- As of 2023, Apple Music revenue was reported to be 9.2 billion, which marks that it has grown more than 5 times (441% increase) since 2016.
- Apple Music saw its most substantial revenue surge between 2019 and 2020, jumping by $1.9 billion, a growth spurt likely fueled by broader market trends and the pandemic.
- After the significant jump in 2020, the revenue continues to rise at a slower but consistent rate, increasing by $0.7 billion in 2021, $1.3 billion in 2022, and $0.9 billion in 2023.
- As of 2023, Apple Music now contributes 6.4% to Apple’s total revenue.
Here is the breakdown of Apple Music revenue by year:
| Year | Revenue (Billions) |
|---|---|
| 2016 | $1.7 |
| 2017 | $2.3 |
| 2018 | $3.5 |
| 2019 | $4.4 |
| 2020 | $6.3 |
| 2021 | $7.0 |
| 2022 | $8.3 |
| 2023 | $9.2 |
Apple Music Market Share
- Apple Music ranked third among music streaming services in the U.S., with 14% of respondents having recently used it.
- This places it behind Spotify (35%) and YouTube Music (19%), indicating that Apple Music is still a major player but lags behind in market share.
Here’s a comparison table summarizing the insights:
| Streaming Service | Market Share (2023, U.S.) | Key Strengths | Challenges |
|---|---|---|---|
| Spotify | 35% | Largest user base | Some users dislike ads in the free version |
| YouTube Music | 19% | Strong free tier and Video + audio content advantage | Interface not as optimized for pure music listeners |
| Apple Music | 14% | High-quality audio (Lossless & Spatial Audio) | No free tier & limited playlist curation compared to Spotify |
(Statista)
- Apple Music pays artists almost 3x more than Spotify and 11x more than YouTube per stream.
| Music Streaming Service | Pay Per Stream ($) |
|---|---|
| Apple Music | $0.0076 |
| Spotify | $0.0026 – 0.0049 |
| YouTube | $0.00067 |
Future Of Apple Music: Growth Projections & Trends
- Apple Music will reach 110 million subscribers and $7 billion in revenue by 2025, capturing 12.7% of the global streaming market.
- Apple’s gaming and music services are forecasted to experience a substantial 36% growth, reaching $8.2 billion in revenue by 2025.
- To drive subscription revenue, Apple is tapping into the burgeoning gaming ($360 billion by 2028) and music streaming ($55 billion by 2025) markets, leveraging its large user base.
(Reuters)
Apple Industry Impact
- Apple continues to be a leader in clean energy, manufacturing, and technology while supporting over 2.7 million U.S. jobs.
- 20,000 new jobs across the U.S.
- $1 billion investment in a North Carolina campus, adding 3,000 jobs.
- $100 million fund for North Carolina schools and infrastructure.
Most Streamed Artists On Apple Music
- From 2013 until 2025, Taylor Swift led the Apple Music charts with over 72 million total streams, followed by Ed Sheeran at 62 million.
- Notably, Bad Bunny has seen significant daily streaming activity, with 33,624 streams on 6th March 2025.
Here are the top 10 most-streamed artists on Apple Music from 2013 to 2025:
| Artist | Total Streams | Today |
|---|---|---|
| Taylor Swift | 72,233,945 | 3,116 |
| Ed Sheeran | 62,069,259 | 5,911 |
| Drake | 48,564,044 | 18,921 |
| Billie Eilish | 47,957,457 | 35,042 |
| The Weeknd | 37,868,621 | 14,910 |
| Post Malone | 37,845,734 | 4,919 |
| Dua Lipa | 34,615,803 | 4,150 |
| Ariana Grande | 34,261,777 | 3,126 |
| Bad Bunny | 32,488,085 | 33,624 |
| Jay Chou | 31,794,621 | 8,179 |
(KWORB)
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