As of 2025, Amazon Prime has surpassed 260 million global users across 200+ countries and territories, up from 54 million in 2015, marking nearly a 382% increase in a decade.
In the U.S. alone, an estimated 180–185 million members account for roughly 75% of American adults. Prime Video boasts 220+ million global users, with over 75% of U.S. members streaming regularly.
Financially, Amazon reported $91.7 billion in net service sales and $3.17 billion in unearned revenue from prepaid Prime subscriptions.
Over 90% of members use free shipping, and on average, each user places 24+ orders annually, showcasing Prime’s powerful global ecosystem.
Let us get more in-depth on Amazon Prime users’ stats.
Amazon Prime Statistics: Top Picks
- In 2025, Amazon’s net service sales, including Prime, increased 11.3% YoY from $82.4 billion to $91.7 billion, due to higher membership fees, retention, and broader adoption of Prime benefits like streaming and same-day delivery.
- An estimated 180–185 million, making up ~75% of U.S. adults.
- Over 220 million users globally, with 75% + of U.S. members actively streaming.
- $91.7 billion in net service sales; $3.17 billion in unearned revenue.
- 90 %+ use free shipping, 75 %+ stream Prime Video, 50% use Prime Music.
- $12.9 billion in global sales from 375 million items sold in 48 hours.
- 81% of U.S. internet users aged 18–34 are Amazon Prime members.
How Many People Have Amazon Prime Worldwide?
- As of 2025, an estimated 260 million people in 200 countries & territories have Amazon Prime worldwide.
| Year | Estimated Global Prime Users |
|---|---|
| 2015 | ~54 million |
| 2020 | ~150 million |
| 2022 | ~200 million |
| 2023 | ~230 million |
| 2025 | ~260 million+ (Estimate) |
(SEC, Amazon Jobs)
- Amazon Prime first broke the record of becoming the largest subscription service in mid-2023 when it surpassed 200 million members worldwide.
- How they achieved this number is an ethical debate ever since. (Reuters)
- This represents a significant milestone in the company’s growth from its early days when it had just 1.5 million customer accounts in 1997. (Amazon Shareholder Letter)
Note: These numbers are estimates and may not be accurate since Amazon does not release official figures.
How Many Prime Members Are There In The USA?
- In the United States alone, Prime attained a remarkable membership of approximately 180 million individuals in early 2024, which constitutes roughly 75% of the adult population in the U.S. Roughly 3 out of 4 American households used Prime.
(Business Insider)
| Year | Estimated US Prime Members | % of US Households |
|---|---|---|
| 2015 | ~40 million | ~32% |
| 2020 | ~105 million | ~81% |
| 2022 | ~150 million | ~65% |
| 2024 | ~175 million | ~68% |
| 2025 | 180–185 million (Estimate) | ~75% |
(SEC)
Amazon Prime Membership Region-Wise Breakdown
- Prime Video is available in 200+ countries and territories, but full Prime membership (with all benefits) is only available in select countries, such as the US, UK, Germany, India, and Japan.
- As of 2025, the United States has the largest number of 167 million Prime Video members.
- The European countries, ranking second on this list, have around 40 million users, and India is in third place with approximately 65 million users.
Let us take a look at the exact number of Amazon Prime memberships, region-wise breakdown:
| Region | Estimated Prime Members |
|---|---|
| United States | 167 million |
| India | 65.9 million |
| UK | 26.9 million |
| Germany | 32.3 million |
| Japan | 16.2 million |
| France | 13.6 million |
| Canada | 14.6 million |
| Australia | 4.9 million |
Amazon Prime Revenue Stats
- In the 12 months ending March 2025, Amazon’s Unearned Revenue, mainly from prepaid Prime memberships, reached $3.17 billion.
- Cash from operating activities (driven by subscription services like Prime) reached $113.9 billion, up from $99.1 billion last year.
- Net service sales, which include Prime, Amazon Video, and Music, grew from $82.4 billion to $91.7 billion YoY.
Let us take a look at the detailed breakdown of Amazon Prime revenue stats 2025 in a quick table below:
| Financial Metric | 2024 Value | 2025 Value | Notes |
|---|---|---|---|
| Unearned Revenue | Not provided | $3.17 billion | Largely representing prepaid Prime memberships |
| Cash from Operating Activities | $99.1 billion | $113.9 billion | Heavily driven by subscription services like Prime |
| Net Service Sales | $82.4 billion | $91.7 billion | Includes Prime, Amazon Video, and Music |
| Operating Income | $15.3 billion | $18.4 billion | Reflects improved margins from Prime services |
| Net Income (Q1) | $10.4 billion | $17.1 billion | Prime’s loyal subscriber base plays a significant role |
| Sales & Marketing Spend | ~$9.7 billion | ~$9.7 billion | Steady YoY, suggesting efficient customer retention due to Prime value |
| Technology & Infrastructure Investments | Not provided | $22.99 billion | Points to continued upgrades to Prime Video, Prime Music, and faster Prime delivery |
| Cash Paid for Operating Leases | Not provided | $12.57 billion | Often includes Prime fulfillment centers |
- As per their annual report, Amazon Prime revenue in 2024 was $44,374 million.
| Year | Amazon Prime Revenue (USD) | Year-over-Year Growth |
|---|---|---|
| 2022 | $35,218 million | – |
| 2023 | $40,209 million | +14.2% |
| 2024 | $44,374 million | +10.3% |
(SEC)
Side Note: 60% of Amazon sales come from independent sellers, mainly small and medium-sized businesses. (Amazon Annual Meeting of Shareholders & Proxy Statement)
Demographics Of Amazon Prime Users
- Young adults in the age group of 18–34 years are the largest group of Amazon Prime users.
- 81% of U.S. internet users in this age group have a paid Amazon Prime membership.
- Among internet users aged 35–54 years, only 68% have a Prime subscription.
Let us take a look at the Amazon Prime Usage by Generation (U.S.):
| Generation | % of U.S. Internet Users | Estimated Prime Members |
|---|---|---|
| Generation Z (under 26) | 5% | ~3 million |
| Millennials (27–42) | 27% | ~20 million |
| Generation X (43–58) | 35% | ~23 million |
| Baby Boomers & Seniors (59+) | 33% | ~22 million |
(Statista)
- The average Amazon Prime user in the U.S. is aged 35–54 and has a household income of $75,000+. (About Amazon)
Note: These estimates are based on Pew Research and U.S. Census data. The approximate internet-using population per generation is considered.
Amazon Prime Video Users
- Prime Video has an estimated 220+ million global users (linked to Prime memberships)
Note: Amazon does not break out Prime Video subscribers separately, since it is a Prime benefit.
Amazon Prime Video Statistics
- Amazon is investing over $7 billion annually in content for Prime Video.
- The platform has over 26,000 movies and TV shows available.
- More than 75% of Prime users in the U.S. use Prime Video regularly.
(About Amazon)
- Prime Video’s “Fallout” won “Top New Original Drama (2024),” amassing 11.95 billion viewing minutes (2.9 billion initial).
- It resonated with the 18-34 demographic, ranked #5 among streaming originals, and strengthened Prime Video’s content competitiveness.
(Nielsen)
Amazon Prime vs. Other Subscriptions
- With $91.7B in service revenue in 2025, Prime’s ecosystem (shopping, video, music, reading) outperforms single-service platforms. Compared to Netflix and Spotify, Amazon Prime provides more services.
(About Amazon) - Prime members save approximately 75 hours per year by shopping on Amazon versus physical stores. (Amazon Shareholder Letter)
Amazon Prime Benefits Usage Patterns
- As of 2025, over 90% of Prime members use the free shipping benefit.
- More than 75% stream Prime Video, 50% use Prime Music, and 30% access Prime Reading.
- Average member places 24+ orders annually.
(About Amazon)
Amazon Prime Day Statistics
- Prime Day 2023 drove $12.9B in global sales.
- Over 375 million items sold in 48 hours.
- Most purchased categories: electronics, home goods, and beauty.
(About Amazon)
Amazon Prime Music Statistics
- Prime Music has over 100 million songs available.
- About 50% of U.S. Prime members stream music.
(About Amazon)
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