Spotify continues to dominate the global music streaming industry with 675 million monthly active users and a 31.7% market share.
As of 2024, its reach spans every continent, with Europe and Latin America leading in user numbers. Spotify’s 263 million Premium subscribers and €15.67 billion in annual revenue showcase both its popularity and profitability.
This report breaks down Spotify’s user base, premium adoption, and revenue streams with the latest data, from podcasts to regional growth trends. So if you’re a marketer, music industry professional, or curious listener, these statistics provide a detailed snapshot of Spotify’s scale, strategy, and sustained leadership.
Spotify User Statistics: Key Highlights
- 675 million people use Spotify monthly, making it the top music streaming platform.
- Europe has 182 million users, making up 27% of Spotify’s total audience.
- 263 million users pay for Spotify Premium.
- Europe leads in Premium users, with 97 million subscribers (37%).
- Spotify made €15.67 billion in revenue in 2024.
- With a 31.7% market share, Spotify remains the leader in the music streaming market.
Spotify Monthly Active User Statistics
Spotify has 675 million monthly active users (MAU).
That’s a 12.1% increase from last year’s 602 million. It was just in 2023 that Spotify hit the 600 million milestone for the first time, proving how massive its global reach has become.
Back in 2020, Spotify had 345 million users, and in just four years, that number has nearly doubled to 675 million. That’s 330 million new users, showing just how quickly streaming is growing and how Spotify stays ahead of the game.
The table below highlights Spotify’s Monthly Active users worldwide:
| Year | Spotify Monthly Active users |
|---|---|
| 2024 | 675 million |
| 2023 | 602 million |
| 2022 | 489 million |
| 2021 | 406 million |
| 2020 | 345 million |
| 2019 | 271 million |
| 2018 | 207 million |
| 2017 | 160 million |
| 2016 | 123 million |
| 2015 | 91 million |
(Spotify)
Spotify User Statistics By Country/ Region
Europe remains one of Spotify’s biggest markets, with 182 million monthly active users (MAUs), making up 27% of its total audience.
Latin America is also a major player, contributing 149 million users (22%) to Spotify’s global user base.
Meanwhile, despite being a mature streaming market, North America has 115 million users, accounting for just 17% of the total.
The Rest of the World leads the pack with 230 million MAUs, holding the largest share at 34%, showing Spotify’s strong presence in emerging markets.
The table below highlights the distribution of Spotify user statistics by region:
| Region | Spotify Monthly Active Users | Share of Monthly Active Users |
|---|---|---|
| Europe | 182 million | 27% |
| Latin America | 149 million | 22% |
| North America | 115 million | 17% |
| Rest of the World | 230 million | 34% |
(Spotify)
How Many Users On Spotify Premium
Spotify has 263 million Premium Subscribers.
This represents an 11.4% increase from 236 million in 2023.
Just a year ago, in 2022, Spotify hit a significant milestone by surpassing 200 million Premium users for the first time, reaching 205 million. Looking back even further, in 2020, the platform had 155 million subscribers. That means that in just four years, Spotify gained 108 million new paying users, which clearly shows its growing appeal and strong revenue growth.
The table below displays the number of Spotify Premium users by year:
| Year | Spotify Premium users |
|---|---|
| 2024 | 263 million |
| 2023 | 236 million |
| 2022 | 205 million |
| 2021 | 180 million |
| 2020 | 155 million |
| 2019 | 124 million |
| 2018 | 96 million |
| 2017 | 71 million |
| 2016 | 48 million |
| 2015 | 28 million |
(Spotify)
Spotify Premium user by Region
With 97 million Premium users, Europe holds the largest share (37%) of Spotify’s paying audience.
On the other hand, North America has 68 million Premium subscribers, making up 26% of the total, even though it has fewer overall users than Latin America.
This shows that Europe and North America are strongly inclined to pay for streaming services.
In Latin America, 58 million people subscribe to Spotify Premium, contributing 22% to the overall paying user base.
Interestingly, while the Rest of the World boasts the highest total number of Spotify users, it only has 37 million Premium subscribers, accounting for 14% of the total.
Here is a table displaying the distribution of Spotify premium users by region:
| Region | Spotify Premium Subscribers | Share of Premium Subscribers |
|---|---|---|
| Europe | 97 million | 37% |
| Latin America | 58 million | 22% |
| North America | 68 million | 26% |
| Rest of the World | 37 million | 14% |
(Spotify)
Spotify Revenue
In 2024, Spotify achieved a revenue of €15.67 billion.
This represents an impressive 18.3% increase compared to €13.25 billion in 2023. Reaching €15 billion is a significant milestone that further solidifies Spotify’s position as a leading player in the music streaming industry.
Over the past four years, Spotify’s revenue has nearly doubled, rising from €7.88 billion in 2020 to €15.67 billion in 2024.
Since 2012, the platform has experienced consistent annual growth, starting with just €430 million in revenue. In those 12 years, Spotify has grown its revenue more than 36 times, demonstrating the effectiveness of its business model and successful scaling strategies.
Here is a table displaying the Spotify revenue by year:
| Year | Spotify Revenue |
|---|---|
| 2024 | €15.67 billion |
| 2023 | €13.25 billion |
| 2022 | €11.73 billion |
| 2021 | €9.67 billion |
| 2020 | €7.88 billion |
| 2019 | €6.76 billion |
| 2018 | €5.26 billion |
| 2017 | €4.09 billion |
| 2016 | €2.95 billion |
| 2015 | €1.94 billion |
| 2014 | €1.09 billion |
| 2013 | €746 million |
| 2012 | €430 million |
(Spotify)
Spotify Revenue By Type
In 2024, Spotify earned €13.82 billion from Premium subscriptions, a 19.5% increase from €11.57 billion in 2023.
The platform also saw a rise in its ad-supported revenue, reaching €1.85 billion in 2024, up from €1.68 billion the previous year. This 10.1% growth indicates that Spotify effectively monetizes its free tier users, broadening its revenue sources.
In 2022, Spotify marked a significant milestone by surpassing €10 billion in Premium revenue for the first time. The ad-supported revenue crossed the €1 billion mark in 2021, showcasing Spotify’s success in monetizing paid and free users.
Over the last 12 years, Spotify’s Premium revenue has skyrocketed from just €374.6 million in 2012 to the current figure, representing more than a 36-fold increase. This growth highlights the platform’s successful expansion and the increasing popularity of music streaming services.
Here is a table displaying the distribution of Spotify’s revenue by type:
| Year | Spotify Premium Revenue | Spotify Ad-Supported Revenue |
|---|---|---|
| 2024 | €13.82 billion | €1.85 billion |
| 2023 | €11.57 billion | €1.68 billion |
| 2022 | €10.25 billion | €1.48 billion |
| 2021 | €8.46 billion | €1.21 billion |
| 2020 | €7.14 billion | €745 million |
| 2019 | €6.09 billion | €678 million |
| 2018 | €4.72 billion | €542 million |
| 2017 | €3.67 billion | €416 million |
| 2016 | €2.66 billion | €295 million |
| 2015 | €1.74 billion | €196 million |
| 2014 | €982.7 million | €102 million |
| 2013 | €677.89 million | €68.16 million |
| 2012 | €374.6 million | €55.5 million |
(Spotify, Demandsage)
Spotify Market Share
With a 31.7% share of subscribers, Spotify maintains a commanding lead in the music streaming market.
Spotify’s market share is more than double that of its closest competitor, Tencent Music, which holds 14.4%. This advantage positions Spotify favorably to capitalize on new user acquisition and retention strategies.
To stay at the top, Spotify needs to focus on attracting new subscribers and keeping its current users engaged. By continuously enhancing the user experience and offering exclusive content, Spotify can reduce the chances of users switching to other platforms.
The table below highlights the market share of Spotify in the music streaming market:
| Music Streaming Service | Share Of Subscribers |
|---|---|
| Spotify | 31.7% |
| Tencent Music | 14.4% |
| Apple Music | 12.6% |
| Amazon | 11.1% |
| YouTube Music | 9.7% |
| NetEase | 6.7% |
| Yandex | 3.4% |
| Deezer | 1.3% |
| Other | 9.7% |
(Statista)
How Many People Listen To Podcasts On Spotify?
With over 100 million regular podcast listeners, Spotify has seen a tenfold increase since 2019.
Additionally, more than 500 million people have tuned into at least one podcast on the platform.
Spotify is projected to reach 42.4 million podcast listeners in the US by 2025. Meanwhile, in 2024, there were 40.0 million listeners, up from 36.3 million in 2023. This 4.1 million increase in just one year highlights Spotify’s expanding influence in the podcasting world.
The following table displays the number of podcast listeners on Spotify by year:
| Year | Spotify US Podcast Listeners |
|---|---|
| 2025* | 42.4 million |
| 2024 | 40.0 million |
| 2023 | 36.3 million |
| 2022 | 32.5 million |
| 2021 | 28.3 million |
| 2020 | 19.9 million |
Spotify Market Share in the Podcast Industry
Spotify has a 24% share of monthly podcast consumers, placing it as a strong contender in the podcasting world.
The platform ranks second to YouTube, which leads with a 33% share.
Spotify surpasses Apple Podcasts, which has a 12% share, and other platforms like Pandora (7%), Amazon Music (6%), and iHeartRadio (6%).
This data indicates that many podcast listeners prefer platforms like YouTube. To stay competitive, Spotify could analyze listener behavior and preferences to improve its content strategy and ensure that it meets the changing needs of its audience.
The table below shows the share of monthly podcast listeners on Spotify in the podcast industry:
| Podcast Platform | Share of Monthly Podcast Consumers |
|---|---|
| YouTube | 33% |
| Spotify | 24% |
| Apple Podcasts | 12% |
| Pandora | 7% |
| Amazon Music | 6% |
| iHeartRadio | 6% |
| SiriusXM | 4% |
| Stitcher | 1% |
| Other | 4% |
| None of the above | 4% |
(Backlinko)
How Many People Work At Spotify?
7,691 people work at Spotify.
This marks a 15.7% decline from 9,123 employees in 2023, hinting at possible restructuring or cost-cutting efforts.
2023 was Spotify’s peak in workforce size, with the highest number of employees in its history. Despite the decline in 2024, Spotify’s workforce has grown significantly over the past decade, increasing by more than 24 times from just 311 employees in 2011.
The following table displays the employee count of Spotify by year:
| Year | Employees |
|---|---|
| 2024 | 7,691 |
| 2023 | 9,123 |
| 2022 | 8,359 |
| 2021 | 6,617 |
| 2020 | 5,584 |
| 2019 | 4,405 |
| 2018 | 3,651 |
| 2017 | 2,960 |
| 2016 | 2,162 |
| 2015 | 1,581 |
| 2014 | 1,365 |
| 2013 | 958 |
| 2011 | 311 |
(Spotify)
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Wrap-Up: Spotify Hits 675 Million Monthly Active Users
Spotify’s growth over the past decade reflects the global shift toward digital streaming, with both its user base and revenues consistently rising. From surpassing 600 million monthly users in 2023 to nearly doubling its Premium subscribers since 2020, Spotify’s expansion is driven by strategic content, global reach, and innovative monetization.
While it faces increasing competition, Spotify’s 24% share in the podcast market and dominance in premium revenue put it well ahead. As it continues refining its offerings and exploring new markets, Spotify is not just keeping pace with industry changes—it’s actively shaping the future of audio streaming.
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