An average person now spends over 80 minutes a day watching short-form videos. As platforms like TikTok, YouTube Shorts, and Instagram Reels dominate screen time, short-form content has become the most popular media format.
These short videos lead to 2.5 times the highest engagement than the long form and are favored by 85% of marketers for their effectiveness.
This article covers the latest short video statistics, including the adoption rates, usage, advertising, and more.
Short Form Video Statistics: Key Highlights
- Almost 90% of Gen Z and Millennials watch short videos on YouTube, TikTok, and Facebook.
- People usually spend around 80 minutes a day watching short videos.
- The ideal length for a short video is between 21 and 60 seconds.
- Videos that are 90 seconds or less hold about half of the viewers until the end.
- Short videos get about 2.5 times more engagement than longer videos.
Short Form Video Adoption Statistics
Around 90% of Gen Z and Millennials watch short-form videos on platforms like YouTube, TikTok, and Facebook.
Gen X is catching up quickly, and even Boomers are now tuning into short-form video content.
Source: Nuvoodoo
On average, people spend about 80 minutes a day watching short-form videos.
Whether it’s scrolling through TikTok, YouTube Shorts, or Instagram Reels, these quick videos have become a big part of daily entertainment and screen time
Source: Number Analytics
Users spend 53 minutes per session on Instagram reels.
Instagram Reels are the most preferred short video format. TikTok takes second place, with users spending 45 minutes on average on the platform.
Here is a table displaying the average time spent by users on different short video formats:
| Short Form Video Platform | Average time spent per session |
|---|---|
| Instagram Reels | 53 minutes |
| TikTok | 45 minutes |
| Snapchat Spotlight | 30 minutes |
| Triller | 22 minutes |
Source: Statista
Short Form Video Length Statistics
The Ideal Length for short-form video is between 21 to 60 seconds.
About one-third of marketers say the ideal length for a short-form video is between 31 and 60 seconds, while over 30% believe it is between 21 and 30 seconds.
Only 3% believe it should be 2 to 3 minutes long, and just 1% think under 10 seconds is best. Overall, most short videos fall between 11 to 60 seconds.
Here is a table displaying the ideal length of short videos according to the marketers.
| Length Of Video | Percentage of marketers |
|---|---|
| Under 10 seconds | 1% |
| 11 to 20 seconds | 18% |
| 21 to 30 seconds | 31% |
| 31 to 60 seconds | 33% |
| 1 to 2 minutes | 13% |
| 2 to 3 minutes | 3% |
Source: Hubspot
Benefits Of Using Short Video Content
Videos that are 90 seconds or less keep about half of the viewers watching till the end.
The shorter the video, the more likely people are to watch the whole video, which leads to better viewer retention.
Source: Firework
Approximately 85% of marketers consider short-form videos to be the most effective content format on social media.
Furthermore, many believe that strategic partnerships with influencers, content creators, and other prominent figures can significantly strengthen campaign performance and enhance brand relatability among target audiences.
Source: Neal Schaffer
Short-form videos get about 2.5 times more engagement than long-form ones.
Their quick, catchy nature keeps viewers interested, making them more likely to like, comment, and share, boosting overall interaction and reach.
Source: Social Sprout
3 in 10 marketers have a belief that short-form videos provide the best ROI.
They offer the highest ROI compared to other media formats.
Here is a table displaying the media formats with the highest ROI:
| Format | Short-form video |
|---|---|
| Short-form video | 31% |
| Images | 22% |
| Blog posts | 15% |
| Case studies | 15% |
| Podcasts or other audio content | 14% |
Source: Hubspot
Short Video Advertising Statistics
Revenue generated from short-form video advertisements is projected to surpass $10 billion.
As consumer engagement with short videos increases, the format is set to grow, leading to a growth in short video advertising revenue.
Source: Woosuite
Short Video Content Platform Statistics
- 50% of the Instagram users spend their time on the app watching reels.
- 11% more reels were posted by the brands in 2024 compared to 2023.
- 53% of the YouTube users stated that shorts introduced them to new brands and products.
- Facebook reels have an engagement rate of 0.08%, making them the third most engaging post type on the platform.
- Around 500 million people use Facebook Stories every day.
- LinkedIn has an average video watch time of 13 to 15 seconds.
- 15-second-long videos on X gather 3 times highest completion rates compared to 30-second video ads.
Source: Sprout Social
Here are some stats you can check out:
Conclusion: People Spend Over 80 Minutes Daily Watching Short Form Videos
Nearly 90% of Gen Z and Millennials regularly enjoy this quick content, with older generations joining in too. Marketers agree that short videos are highly effective, with 85% saying they’re the best way to engage audiences.
These videos get about 2.5 times more interaction than longer ones, especially when they are between 20 and 60 seconds. As short video ad revenue is expected to exceed $10 billion soon, it’s clear that short videos have become the most important part of daily media consumption habits.
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