Music streaming statistics reveal a world where streaming has reshaped how we listen, discover, and share music. In 2024, streaming services dominate the industry, with 713.4 million subscribers and $19.3 billion in revenue, accounting for over 80% of total music industry earnings.
With Spotify leading the pack at 626 million users, platforms like YouTube and Apple Music are also making waves, while emerging markets like India and Nigeria are fueling rapid growth. But what’s next?
The future of music streaming is unfolding, from AI-driven personalization to evolving listener trends. Let’s examine the latest stats and insights shaping the industry.
Key Music Streaming Statistics (Top Picks)
- 32% of music listeners use a streaming service, making it the most popular way to consume music. (Global Edge)
- The number of music streaming subscribers globally is 713.4 million. (Statista, 2024).
- Music streaming revenue worldwide reached $19.3 billion in 2024. (Statista, 2024).
- Streaming now accounts for 80%+ of total music industry revenues. (Bussiness Of Apps)
- Revenue from music streaming apps in 2023 was $47.7 billion, up 10.1% from the previous year. (Bussiness Of Apps)
- With 91% of Nigeria’s digital music penetration, it is the highest as of January 2025. (Statista)
- 79.5% of U.S. On-Demand Audio (ODA) Streams are from Songs Released in 2010 or later. (Luminate Data)
- Spotify leads the industry with 626 million users (236 million paid subscribers) and a 31% market share. (Global Edge)
How Many People Stream Music Globally?
- 713.4 million people subscribe to music streaming services worldwide. (Statista, 2024).
- Spotify dominates the market with 30%+ of all global streaming subscribers. 350+ million premium subscribers and 150 million subscribers are on Spotify, with strong growth in both paid and ad-supported revenue (Statista,2024 & Bussiness Of Apps).
- YouTube is the largest in terms of usage, with 2.5 billion active users. (Bussiness Of Apps)
Music Streaming Growth
- The music streaming market is projected to grow to $53.49 billion from 2024 to 2029, experiencing a 19% compound annual growth rate (CAGR) during this forecast period (Research And Markets)
- Music streaming revenue has grown 15x in the last decade. In 2023, streaming accounted for 67.3% of recorded music earnings, far surpassing physical sales (17.8%) and downloads (3.2%). (Statista)
- 99,000 tracks per day were uploaded to streaming platforms on average in 2024. (Luminate Data)
- India’s audio streaming revenue reached 2.2 billion INR by the end of 2024.
- Germany’s music streaming revenue is $1.732 billion.
- Spain’s streaming revenue stands at $409.4 million.
- Sweden’s streaming market is worth $168.3 million SEK.
(Statista)
Music Streaming Industry Market Share
- 19.3 billion USD was generated in global music streaming revenue (Statista, 2024).
- 30%+ market share is held by Spotify, making it the most popular music streaming platform (Statista, 2024).
- $46.66 billion (USD) is the estimated global music streaming market size in 2024 and is expected to reach around $108.39 billion by 2030. 14.9% CAGR is the expected growth rate from 2025 to 2030.
- With an anticipated 13% compound annual growth rate between 2024 and 2030, the U.S. music streaming market is expected to surge to $28.9 billion.
- 70%+ market share was dominated by the on-demand streaming segment in 2024.
- 16%+ CAGR is the projected growth rate of the live streaming segment from 2025 to 2030.
- 33%+ market share was held by North America in the global music streaming industry in 2024.
- 32.7 billion USD is the projected revenue of the North American music streaming market by 2030.
- 13.3% CAGR is the expected growth rate from 2024 to 2030.
Music Streaming Market Projections (2024-2030)
| Region | Projected Revenue (2030) | CAGR (2024-2030) | Key Drivers |
|---|---|---|---|
| Global (As Of 2024) | $46.66 billion | 14.9% | Shift to digital platforms, smartphone penetration, fast internet speeds |
| North America | $ 32.7 billion | 13.3% | High smartphone usage, fast internet, shift from traditional formats |
| U.S.A. | $ 28.9 billion | 13% | High smartphone usage, fast internet, shift from traditional formats |
| Europe | $ 25.0 billion | 14.7% | Growing digital adoption, strong entertainment culture |
| UK | $ 5.6 billion | 14.3% | High internet penetration, tech-savvy population |
| Asia-Pacific | – | 14%+ | High mobile usage, tech-savvy consumers, gaming and entertainment culture |
| Japan | $ 4.5 billion | 13.4% | Strong digital infrastructure, high mobile device adoption |
Music Streaming User Demographics
- U.S. Gen Z listeners spent more on live music events, including festivals than any other generation. (Luminate Data)
- The majority of Spotify users are under 35 years old.
| Age Group | Percentage of Users |
|---|---|
| 18-24 | 26% |
| 25-34 | 29% |
| 35-44 | 16% |
| 45-54 | 11% |
| 55+ | 19% |
- Spotify has more female users than male users.
| Gender | Percentage of Users |
|---|---|
| Female | 56% |
| Male | 44% |
Music streaming statistics by country
- The U.S. generated $5.2 billion from paid music streaming subscriptions. (Statista)
- There are 99 million paid music streaming subscribers in the U.S.(Statista)
- Streaming accounts for 84% of total U.S. music industry revenue. (Statista)
- The top five countries with the highest digital music adoption in 2025 are Nigeria (91%), Philippines (88%), South Africa (87%), India (87%), and Malaysia (85%). (Statista)
- The United States (75%) and the United Kingdom (78%) have solid adoption but are not among the top 10 in 2025. (Statista)
- The U.S. leads globally in the number of songwriters represented in the Top 1K most-streamed songs of 2024.
Here’s a table of the Top 10 Countries with the Most Songwriters in the Top 1K Most-Streamed Songs of 2024:
| Rank | Country |
|---|---|
| 1 | United States |
| 2 | United Kingdom |
| 3 | Canada |
| 4 | Sweden |
| 5 | France |
| 6 | Germany |
| 7 | Australia |
| 8 | Netherlands |
| 9 | South Korea |
| 10 | Spain |
Top 10 Countries With The Highest Digital Music Adoption
| Rank | Country | Share of Respondents (%) |
|---|---|---|
| 1 | Nigeria | 91% |
| 2 | Philippines | 88% |
| 3 | South Africa | 87% |
| 4 | India | 87% |
| 5 | Malaysia | 85% |
| 6 | Indonesia | 85% |
| 7 | Taiwan | 84% |
| 8 | Turkey | 83% |
| 9 | Sweden | 83% |
| 10 | Argentina | 82% |
(Statista)
- Japan (64%) and Belgium (67%) have the lowest digital music adoption among the top 50 surveyed countries.
Bottom 10 Countries With The Lowest Digital Music Adoption
| Rank | Country | Share of Respondents (%) |
|---|---|---|
| 1 | Japan | 64% |
| 2 | Belgium | 67% |
| 3 | Czechia | 69% |
| 4 | Portugal | 69% |
| 5 | Greece | 70% |
| 6 | Romania | 70% |
| 7 | Israel | 70% |
| 8 | Ireland | 71% |
| 9 | France | 71% |
| 10 | Lithuania | 72% |
(Statista)
Most Popular Music Streaming Services By Country
- Spotify’s largest subscriber base is in Europe, followed by North America and Latin America.
| Region | Subscribers (mm) |
|---|---|
| Europe | 92 |
| North America | 64 |
| Latin America | 55 |
| Rest of World | 35 |
Most Popular Music Streaming
- Taylor Swift’s Cruel Summer remains the most-streamed song globally, surpassing 2.78 billion streams despite its 2019 release.
- Billie Eilish’s BIRDS OF A FEATHER leads with 2.13 billion streams in 2024.
- Sabrina Carpenter’s Espresso follows closely with 1.98 billion streams.
- Lady Gaga’s Die With A Smile has also gained massive traction, reaching 1.94 billion streams.
Most-Streamed Songs Globally (2024)
| Rank | Song | Artist | Album | Year | Total Streams |
|---|---|---|---|---|---|
| 1 | Cruel Summer | Taylor Swift | Lover | 2019 | 2,780,065,266 |
| 2 | BIRDS OF A FEATHER | Billie Eilish | HIT ME HARD AND SOFT | 2024 | 2,132,707,542 |
| 3 | Espresso | Sabrina Carpenter | Espresso | 2024 | 1,980,592,769 |
| 4 | Die With A Smile | Lady Gaga | Die With A Smile | 2024 | 1,947,313,698 |
| 5 | Beautiful Things | Benson Boone | Beautiful Things | 2024 | 1,867,374,758 |
| 6 | One Of The Girls (feat. JENNIE, Lily Rose Depp) | The Weeknd | The Idol Episode 4 | 2023 | 1,654,394,533 |
| 7 | Lose Control | Teddy Swims | Lose Control | 2023 | 1,565,750,446 |
| 8 | Gata Only | FloyyMenor | Gata Only | 2024 | 1,462,343,586 |
| 9 | End of Beginning | Djo | DECIDE | 2022 | 1,359,620,407 |
| 10 | Too Sweet | Hozier | Unheard | 2024 | 1,329,741,892 |
(Spotify)
Music Streaming Statistics By Artist
- Bruno Mars leads with 149.2M monthly listeners, followed by The Weeknd (126.1M) and Lady Gaga (124.5M).
- Taylor Swift, despite being the most-followed artist (133M followers), ranks 10th in monthly listeners (87.2M).
Top 10 Global Artists as of February 2025 by Followers and Monthly Listeners
| Rank | Artist Name | Followers | Monthly Listeners |
|---|---|---|---|
| 1 | Bruno Mars | 68,402,680 | 149,232,987 |
| 2 | The Weeknd | 100,540,017 | 126,152,730 |
| 3 | Lady Gaga | 35,220,619 | 124,552,395 |
| 4 | Billie Eilish | 107,963,269 | 107,949,556 |
| 5 | Kendrick Lamar | 38,399,209 | 107,866,841 |
| 6 | SZA | 27,561,523 | 96,762,879 |
| 7 | Coldplay | 56,914,326 | 92,397,603 |
| 8 | Rihanna | 65,707,264 | 91,451,305 |
| 9 | Bad Bunny | 91,408,594 | 90,979,381 |
| 10 | Taylor Swift | 133,034,537 | 87,233,865 |
(Spotify)
Music Streaming Services Compared
- Spotify had 626 million monthly active users in 2024, compared to 551 million in 2023. (Bussiness Of Apps)
- Pop, Country, and Holiday/Seasonal genres over-indexed in U.S. streaming volume for tracks with 100M+ streams. (Luminate Data)
- In South Korea, YouTube is the most-used music platform.
- Melon is the top-paid music streaming app among South Koreans in their 20s.
- Spotify is the most downloaded music app in Australia.
- Spotify’s revenue has grown steadily, reaching €15.6 billion in 2024, a 17.9% increase from the previous year. (Bussiness Of Apps)
- Spotify had 626 million monthly active users in 2024, compared to 551 million in 2023. (Bussiness Of Apps)
- Spotify pays only $3.00 per 1,000 streams, down from $4.00 in 2021, partly due to increased use of discovery mode, which pays artists 30% less.
Streaming Platform Payouts as of 2024 are as follows (Per 1,000 Streams). So, let us check out the artist earnings for music streams and the paid subscribers on each platform.
| Streaming Platform | Earnings per 1,000 Streams (USD) | Estimated Paid Subscribers (Millions) |
|---|---|---|
| Amazon Music | $8.80 | 80M |
| Tidal | $6.80 | – |
| Apple Music | $6.20 | 93M |
| YouTube | $4.80 | 100M |
| Deezer | $4.80 | 10M |
| Pandora | $3.20 | 6M |
| Spotify | $3.00 | 265M |
| TikTok | $0.50 | – |
- Sweden (83%), home to Spotify, remains one of Europe’s highest digital music adopters. (Statista)
- China (82%), where platforms like Tencent Music dominate, has a strong streaming culture. (Statista)
AI Music Streaming Statistics
- The AI-generated music industry is expected to grow from $1.1 billion in 2023 to $17.2 billion by 2028, doubling in value each year. (CISAC)
- AI-powered features like “Discover Weekly” and “Spotify Wrapped” help Spotify personalize recommendations and retain users (Statista, 2024).
- The AI music platform Boomy has already created 14.4 million AI-generated songs, with more platforms like Suno and Udio expected to grow in popularity. (CISAC)
- AI-generated tracks could replace 60% of traditional stock music libraries as businesses seek cheaper alternatives. (CISAC)
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